
Why Hostess used a ‘Munchie Mobile’ to reach Gen Z and millennial consumers
Campaign: The Hostess Munchie Mobile Company: J.M. Smucker Company Agency Partners: MSL (earned public relations); Reach (influencers) Digitas (social strategy) BBH (creative); Abel McCallister Abel (production) Dates: April 7-20, 2025 Ahead of 4/20, …